McDonald’s is the prime example of a small idea scaled by franchising.

but what if instead of optimizing for profits & growth, a simple food truck was optimized for early entrepreneurship & skill-building?

with a love for food trucks and a desire to build long-standing businesses, I’ve been working on the idea of a single-truck model that could work in any town that has at least one person with an interest in being a part of something meaningful.

a simple menu, affordable items, beautiful branding.

it’ll be years before it plays out, but there’s no reason it won’t happen.

if everything i’m currently working on fails, i may even start a food truck out of desperation to make money - who knows.