If you've ever created content, you know how defeating it feels when you put a lot of work into something and get no results or engagement.

So how do we reduce that feeling?

By focusing on one thing: The intention.

Every piece of content should have a purpose and should have a target audience in mind.

That's not to say that every piece of content is going to work and get the desired end result, but it should be getting you closer.

And this may be trying a new style of content for a few weeks to see how it's being received or testing different call-to-actions or different formatting structures.

And it might not always get the result you were looking for, but if it was intentional, that means you were testing - and in my opinion, that's a necessity when trying to be successful in content creation.

So next time you feel discouraged about something you created, just remember that nobody knows what's going to work every time and by being intentional, you can keep testing and figuring out what resonates most.

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Essay #76 - 6.10.21